A Note from Our Owner

I grew up in the San Francisco Bay Area, and one of my fondest memories was heading to the wharf in Santa Cruz with my family to fish off the pier. But it wasn't the thrill of reeling in the big one that got me out of bed so early in the morning (believe me, I am not a morning person). It was the promise of a treat from Marini's Munchies. Of course those pieces of salt water taffy were relished. But the real treat was watching their chocolatier through a window, my face pressed against the glass, as she dipped bon-bons in an endless swirl of tempered chocolate, laying each one on a marble slab to set. "When I grow up, I want to be a candy maker," I would declare to my parents on the windy drive home up Highway 17.

Although I later decided to follow in my parents' footsteps in the printing industry, I never forgot about my childhood dream to work with food. After graduating from college, I worked for an award-winning design firm in San Luis Obispo, and when it was time to move on, I was given a dream opportunity: a job on the line at the Black Cat Bistro in Cambria, CA, one of the top restaurants on the Central Coast.

I eventually left the restaurant to spend more time with my family, and to work with my dad in our family business, but I knew some day, I would return to the food industry. Opening Just Baked SLO was the perfect opportunity to do so. I could not be more thrilled with the incredible response our products have received and the way Just Baked SLO has been welcomed into the food and wine community here on the Central Coast.

Thank you, from the bottom of my heart, to each and every one of our customers and supporters, especially my husband, son, and parents, for without you, this passion of mine would still be just a dream!

Annie Farrell
Owner/Chief Baking Officer



Annie currently lives on the Central Coast with her husband, Mike, and son, Joey. She holds a BS in Graphic Communication with a concentration in Design Reproduction Technology, and a minor in Consumer Packaging from Cal Poly, San Luis Obispo. She is a self-taught chef and baker, and she is also part owner of All Signs and Graphics LLC located in Atascadero, CA.